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Ravens unveil stadium upgrades

Posted August 7, 2013

BALTIMORE - Improvements to video boards, concession stands and all concourses at M&T Bank Stadium were unveiled by the Baltimore Ravens Tuesday during a news conference in Baltimore. The upgrades represent the first installment of a two-year, $35 million investment by the Ravens, which team officials said was designed to enhance the fan experience. The first phase of improvements, which began in March, includes extensive upgrades to the stadium's lower concourse and video boards. The second phase of work, which will target the upper concourse, is scheduled to begin next spring and will be completed in time for the 2014 NFL season. "We are striving to make the fan experience at Ravens' home games and other stadium events the best it can be," Ravens team president Dick Cass said in a statement. "Our priority is keeping M&T Bank Stadium as the best place for fans to be on game day." The Ravens said the improvements include the installation of two LED high-definition video boards, measuring more than 8 feet high and 30 feet wide at the concourse entrances of gates A and D. These new high-definition boards, which have split-screen capabilities, will display a variety of content, ranging from in-game action, highlights, NFL scores, stats, welcome messaging and entertainment video. There will also be four new LED boards - measuring 18 feet high and 18 feet wide - with one each placed on the sides of the two giant RavensVision HD video boards in the stadium's inner bowl. Additionally, four new LED ribbon boards were installed to connect fully around the entire middle seating bowl. "With these boards, we will focus on football features that enrich the game-day experience," Ravens vice president of broadcasting Larry Rosen said in a statement. "Transitioning some of our static signage to LED technology allows us to expand content and provide the entertainment and football information - including scores and fantasy-team statistics - that our fans crave." The Ravens also announced that the lower concourses were re-designed with a "Ravenized" theme that has been influenced by the brick and steel look of the M&T Bank Stadium exterior and other buildings on the Camden Yards complex. These features include support columns wrapped in brick, purple accent lighting and enhanced directional signage throughout each concourse. Also, all 16 lower concourse concession stands were completely renovated including adding new cooking equipment while 34 points of sale were added to speed up the checkout process. Additionally, there will be digital menu boards and upgraded condiment counters. Several new items have been added to the menu for the upcoming season, including a Gino's Burgers & Chicken location at stand 109. Other upgrades included slightly increasing the size of each of the stadium’s four retail stores and providing a wider variety of merchandise for fans. Local artwork featuring Baltimore and the Ravens was also added throughout the stadium's concourses and interior locations. Beginning in 2014, stadium suites also will undergo upgrades. Read more: http://www.abc2news.com/dpp/sports/football/ravens/ravens-unveil-stadium-upgrades#ixzz2bJLMWt9O